Dao Insights

Marketing and community site for social and search reporting software.

I worked with the startup team to develop the marketing and community site, which acts as a resource hub and focal point for a growing community of users. My involvement incorporated UX and UI as well as consultancy on content and structure.

The product suite facilitates western companies and marketers to report on, navigate and understand Chinese social and search data.

The desktop and mobile friendly apps included multiple data heavy but intuitive graphic displays, as well as reporting and analysis tools and were designed in partnership with Nat Hayward.