iDatalabs

Web-based data modelling application and product marketing site.

iDatalabs develop data modelling software for sales and marketing teams, providing actionable insights to help identify the right customers and appropriate sales approach.

I began working on the application itself, before moving on to the marketing site. The site is part educational and part sales tool. Introducing marketeers to an evolving and complex area of data science as well as promoting the clients Modeling product. In addition, the site includes targetted landing pages for specific campaigns and audiences.

The product allows marketers to model, analyse and report on sales data. The UI simplifies the complex data modelling tools to make them approachable and usable by non-technical users.

The product is still under wraps and not publicly accessible.