Bespoke Shopify theme for e-commerce trail running store.

My client was looking for an entry into e-commerce, building on the existing customer loyalty and reputation generated from the physical shop and events at Run Coed y Brenin.

The Shopify system provided a safe and robust framework to work with. Its structure also facilitated a fast and efficient turnaround.

I employed a lightweight design process, which included some initial UI design, before coding and then refining the layout around real content directly in the browser.