The site and identity were required to represent a newly established business, positioning them at the leading edge of the sector and resonating with potential clients.
I first undertook a lightweight identity design exercise, followed by a comprehensive UX and UI design process, which resulted in a unique and fresh visual feel.
Once we had the site underway, I went on to create presentation slides and marketing assets all following the visual identity.
I worked closely with the developer Adam Davies on the implementation, refining transitions and subtle animations direct in the browser for maximum efficiency.
