International flooring manufacturer

Comprehensive UX process form user research through to hi-fidelity prototype.

Client Requirements

My client required a Comprehensive UX discovery process, as well staged IA and UX deliverables to review and discuss with the end client.

Once the primary stages were complete, a set of interactive prototypes were required to test and iterate prior to handing everything over to the in-house design team.

My Approach

I utilised a multi-step process to produce comprehensive documentation and staged deliverables. This approach suits large-scale projects with longer command chains and disparate stakeholders.

  • Users and Goals
    I began with a collaborative process, pulling together shared insight of customers and users from across the organisation. I then moved on to analyse requirements, goals and business objectives for key user types. This process allowed me to see where organisational priority conflicts arose, and where further specific research was required.
  • User Journeys
    Based on the initial user research phase, I then targeted specific user journeys and began to map out key touch points in further detail.
  • Outline Document
    This comprehensive deliverable brought together a proposed UX and IA solution with a focus on required functionality, sitemaps, navigation as well as preliminary thumbnail sketches for key or complex interactions.

The UX process resulted in a comprehensive set of documents to take forward, with all decisions and concerns noted for future reference.


My next step was to begin mapping out our the proposed solution in more detail, focussing on complex areas of the site and working mobile first.

I encouraged overlap with designers and developers at this stage to test the concepts. That way we could work together to make sure our proposed direction fitted well with both the visual brand and client expectations.

This resulted in a full set of wireframes for both mobile and desktop devices.


From the initial wireframes I then went on to create a full prototype for both mobile and desktop users, these was tested, discussed and iterated on unitil we had a refined design solution.

The interactive prototypes and a full set of wireframes were then handed over to the design and development team to take on to the next stage. I remained involved as the UI was developed and the dev work began, working on small revisions and layout tweaks to perfect the user experience.

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