Fashion e-commerce store

Responsive e-commerce store concept.

Unused concept for an online clothing retailer. The UI and styling are aimed at an ethical high-end consumer; clean crisp and modern, but ultimately product led.

I wanted the site to feel fresh and spacious, whilst allowing easy access to all core e-commerce elements. I was looking to create an idealised online shopping experience, improving on, rather than reinventing the standard and expected e-commerce patterns.

Would you like to collaborate with an experienced designer?