Enlyft develops data modelling solutions for enterprise sales and marketing teams. They provide actionable insights to help identify the right customers and appropriate sales approach for specific products and markets. This case study focusses on the marketing site. The work I did for the app itself, is available here.
The site is part educational and part sales tool, acting as a showcase for the client’s products, as well as informing, educating and driving lead generation through a combination of bespoke PPC and SEO landing pages.
During the evolution of the application and site, my client chose to rename the company.
I ran a lightweight re-branding process, which allowed the client to align themselves better with the emerging market, whilst also fitting in alongside the existing site collateral and product suite.
In addition to the site, I also worked on a set of downloadable whitepapers and case study documents, as well as developing print styles for offline collateral to complement the on-screen design. I then went on to produce pitch decks and an animated video piece for use at trade shows, introducing the company, its capabilities, key product and the new visual identity.