I worked with the marketing and external development teams to redesign an evolving product. Creating a structure and modular UX to caters to the diverse user requirements of the social and professional network.
Building from the existing MVP product, I reviewed the existing user scenarios to re-define the user goals. I then went on to create refined flows, working lightweight and efficiently I developed a structure that could expand to accommodate the rapidly growing network.
The project followed an agile methodology and I worked closely with the developers and in partnership with UI designer, Nat Hayward as the project was rolled out to test, iterate and refine the UX.
The groundwork and architecture I developed went on to facilitate the future growth of this well-received project. It has continued to evolve and grow as the project gained traction and the user base expanded.
