I was tasked with the creation of an initial visual concept and identity, UX, UI prototype and style guide. The visuals below utilise a working title.
The platform was fully prototyped in InVision, allowing us to test and optimise core functionality. This included searching, filtering and review creation as well as the various user profile and management flows.
The platform was designed to be fully responsive, with a specific focus on small screen mobile devices. Native apps were planned but the initial MVP launch would rely on responsive mobile UX.
The project required the creation of backend systems to support both the needs of business owners as well as the site users. This included profile creation and editing as well as review management and communication.
A dashboard system was envisaged to enable the ongoing administration of the system. This was to include user profile management, communication, dispute resolution as well as automated platform reporting and stats.