I worked alongside the Mastek marketing team to redesign and restructure the international site. I collaborated closely with departments across the organisation to gather insight in order to develop a vision, messaging and ultimately the UX, design direction and UI.
I undertook a comprehensive analysis of current traffic, user goals and company objectives to flush out the requirements of the site. This was a collaborative process and helped to gather stakeholder insight and bring everyone onboard.
This process resulted in a set of resources which formed the groundwork for the content reorganisation and information architecture stage that followed.
The proposed design solution went through numerous iterations and evolutions during the duration of my involvement with the project. This process culminated in a comprehensive set of UX deliverables, wireframes and a set of high fidelity interactive prototypes for review and presentation to the board.